Email Signature- Increase Visibility and Add Credibility

What is an email marketer trying to do? Increase business? Get across a message? Been seen and heard? These are all part of the process of email marketing. Today, visibility is like gold, rare and costly.

An email marketer has to ensure that his email is clear on what he wants to say, is easy to read and has a very clear call to action. There are various steps he can take to ensure that these are taken care of. There is a feature which can be used, but is seldom given its due credit, and that is the email signature. It is so simple that it can be overlooked, but the fact is, it is extremely effective. It packs a punch which is difficult to replicate through other means.

A sample of how a typical email signature looks like:

An email signature has to be subtle, yet eye catching, understated, yet informative. It has to be a lot more than just your name. An email signature essentially evolved from the simple terms used at the end of an email stating the senders name and his salutations. Now it has progressed into a medium of providing information over a broad range. 

Customization beyond this has to be done in a very delicate manner. After going through pains dedicating hours of man power on designing the perfect email pitch, an over bearing email signature can ruin it all. Hence some level of customization is recommended. It can include some extras such as phone numbers, physical addresses, and company logo and so on. It has to done tastefully and should have meaning to it. It cannot be over done on any counts.

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Email Marketing Etiquettes for Newbies:

Do you know there are some to be followed before going online through email marketing? Are you following the proper inbound email marketing etiquettes? Check out the following etiquettes, if you are then well and good if not then don’t waste time:

Obtain permission first: It is very important to take permissions from your potential and new prospects before sending out the emails. If you don’t have permissions then your emails will be deleted or will be as spam.

Don’t purchase contacts for your database: it is not against law to purchase contact list, as these contacts have opted in to receive emails. But these contacts specifically did not mention which and what kind of service they are interested in.

Don’t Spam your List: Do not send viral messages which can be listed as spam. There is a fine line between sending enough mails and spamming emails. Be careful when you send your emails to your list of contacts.

Make it Easy for Recipients to Unsubscribe: In your emails make sure you have added an unsubscribe option. If the recipients do not wish to subscribe your emails they easily can unsubscribe. Make the unsubscribe process simpler and easier; do not scowl to unsubscribe your services.

Leave out SPAM trigger words:  The words you use to persuade recipients to click on it, will be filtered and directly thrown in Spam folder. Do not CAPTALIZE your words in the subject line.

These are few email etiquettes to be remembered by a newbie. There are lot more email do’s and don’ts. 

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Email Marketing tips, tricks and Secrets

What if you got to know email tips and tricks? Isn’t it great? It’s stupendous! Email marketing small tips and tricks will be extremely wondrous for your business.

Follow these tips/tricks/secrets, whatever you name it, and see the difference in your business growth:

1.      Address recipients with their names in the mail.

2.      Avoid email marketing during holidays

3.      Create a clear Call to Action in Email marketing campaigns.

4.      Define opt-in email marketing.

5.      Do not forget the Preview Pane in your campaign.

6.      Plain or HTML text: let your recipients decide

7.      Include an easy to use unsubscription link in Newsletters

8.      Spammers can teach you a lot about email marketing: learn from them.

9.      If you use sound, make sure it’s working.

10.  Use your name in the From line.

Work on these few tips/tricks/secrets for email campaigns (for better results).