Don't let your emails BOUNCE

Emails which are returned undelivered are called bounces. It can affect your IP and sender reputation immensely, so much that when it reaches a certain amount, your account can be banned!
How does one navigate this tricky issue? Listed below are some key pointers on how to weed out the errors causing bounces.

 Do not have invalid email addresses in your lists. They are parasites that infect your email campaigns.

 Do not allow any formatting errors in your emails such as invalid email addresses, typos in domain names, and so on.

 The @ sign is the symbol of email and believe it or not, it is frequently replaced by the number 2 or just plain missing!

 ESPs provide granular delivery reports. Please request for one and make sure you go through it, inside out.

 Send welcome emails to all the email addresses to track if they exist. This is by far, the best method of confirmation.

 Test the heck out of your list. It doesn't hurt to recheck, you would rather be safe than sorry. 

 Set a bounce threshold, below the threshold of your ISP. Then you can act before its too late.

 Track your delivery reports based on various criteria such as domain names, email addresses, time of sending and so on. If you see a negative pattern, hit the panic button!

 Regular updates ensure your list is clean and ready for work.

Image credit: Imagezoo

Email Marketing Etiquettes for Newbies:

Do you know there are some to be followed before going online through email marketing? Are you following the proper inbound email marketing etiquettes? Check out the following etiquettes, if you are then well and good if not then don’t waste time:

Obtain permission first: It is very important to take permissions from your potential and new prospects before sending out the emails. If you don’t have permissions then your emails will be deleted or will be as spam.

Don’t purchase contacts for your database: it is not against law to purchase contact list, as these contacts have opted in to receive emails. But these contacts specifically did not mention which and what kind of service they are interested in.

Don’t Spam your List: Do not send viral messages which can be listed as spam. There is a fine line between sending enough mails and spamming emails. Be careful when you send your emails to your list of contacts.

Make it Easy for Recipients to Unsubscribe: In your emails make sure you have added an unsubscribe option. If the recipients do not wish to subscribe your emails they easily can unsubscribe. Make the unsubscribe process simpler and easier; do not scowl to unsubscribe your services.

Leave out SPAM trigger words:  The words you use to persuade recipients to click on it, will be filtered and directly thrown in Spam folder. Do not CAPTALIZE your words in the subject line.

These are few email etiquettes to be remembered by a newbie. There are lot more email do’s and don’ts. 

http://www.webmailinglists.com/

Double opt-in emails. The smartest way to stay away from spam traps

Using double opt- in emails is a suitable and efficient way of avoiding spam traps. It is also very helpful in increasing the efficiency of the email marketing process.

What is double opt- in emails and how does it fit into the picture.

Any email marketer worth his salt will vouch for the permission marketing premise. It is very important that you get permission for sending email alerts to any client you may have. For this there is the subscribe option. In fact, purists say it is a must have in any email marketing message you send across. This ensures that there are no loop holes in the strategy. It also adds immense value to your actions.

Double opt-in email is an email action that comes in just after the subscribe button is hit. It is sent out to confirm the subscription. This feature has the following effects:

·        Ensures that the subscription is not fake.

·        Makes the task of creating a verified email list much easier.

·        The list which is created is genuine with hundred percent deliveries guaranteed.     

·        It is the single safest way to stay away from being spam trapped.

·       Creates an atmosphere of trust. The client will remember your brand because you found it necessary to get back to them for confirmation.

Webmailinglists provides one of the most comprehensive mailing lists on the internet. This along with opt-in emails will make your mailing campaign a success.