Lead Generation is not a new form of business
growth, but now it has opened new vistas for business development. You can now
have leads generated and sent to you using the technology of the internet.
Lead generation is win-win situation for both
the buyer and seller. The buyer can request information from a multitude of
businesses that offer the product or service they need and the seller can make
their sales pitch to someone who has given them permission to do so.
Here are the secrets of lead generation for
effective marketing:
Secret #1: Prioritize
and Define your Objectives: Begin by defining your higher-level business
objectives (such as revenue, goals, ROI expectations, etc.), followed by your
campaign objectives (expected number of leads generated, quality of leads
obtained, etc.) and lastly outline your tactical objectives that meets your
expectations.
Secret#2:
Select Appropriate Direct Marketing Vehicles: In all actuality, a lead generation campaign
is very effective as a series of directly marketing activities working in
concert and designed to reach your audience over several mediums, creating
equity with your brand and current offer.
a. Determine your Message: Once your goal is in process you can decide
what you want to convey to your target audience. Keep your message short and
simple.
b. Compare Response Rates: The response rates completely depends on your
offers, your design targeted service, creativity, quality of list, timing of
the timing of the campaign, your technique of selling, products and the
industry itself.
c. Estimate your Return on Investment (ROI): Analyzing
your cost per lead and cost per sale ahead of time will help you further
determine which mixture of direct marketing vehicles will contribute to the
overall achievement of the bottom-line goals.
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