Do you know there are some to be followed
before going online through email marketing? Are you following the proper
inbound email marketing etiquettes? Check out the following etiquettes, if you
are then well and good if not then don’t waste time:
Obtain permission
first: It
is very important to take permissions from your potential
and new prospects before sending out the emails. If you don’t have permissions
then your emails will be deleted or will be as spam.
Don’t
purchase contacts for your database: it is not against law to purchase contact
list, as these contacts have opted in to receive emails. But these contacts
specifically did not mention which and what kind of service they are interested
in.
Don’t Spam
your List: Do not send viral messages which can be listed as spam. There is a
fine line between sending enough
mails and spamming emails. Be careful when you send your emails to your list of
contacts.
Make it Easy
for Recipients to Unsubscribe: In your emails make sure you have added an
unsubscribe option. If the recipients do not wish to subscribe your emails they
easily can unsubscribe. Make the unsubscribe process simpler and easier; do not
scowl to unsubscribe your services.
Leave out SPAM
trigger words: The words you use to persuade recipients
to click on it, will be filtered and directly thrown in Spam folder. Do not
CAPTALIZE your words in the subject line.
These are few email etiquettes to be
remembered by a newbie. There are lot more email do’s and don’ts.
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