Creating a great call-to-action can be tricky
but then if you know your customers it can be fun too. It is very important
to have a call-to-action in every email when you start an email campaign and
also on each webpage. When a visitor is browsing your website it should be
easier for him to click on the call-to-action button.
In this post
5 important ways are discussed to strengthen your call-to-action to acquire
potential customers –
1.
Create
concise Subject Lines: There is difference in
reading a book and online reading. The online readers do not spend much time on
reading the content. The span of attention is very low. Create short and crisp subject
lines. The subject line should not consists of spam words select appropriate keyword
which grabs the reader’s attention.
2.
Consider
using Buttons: Creating simple call-to-action buttons have proved successful. Experiment
with button shapes. The button colors can be contrast to color of emails to
make striking to the audience.
3.
Get the Language
right: Your
email should talk to the readers rather than just plain simple text. Your language
should be confident, assertive and persuading. Your email language should persuade
your readers to click on the call-to-action button.
4.
Avoid
Distractions: Much discussed point- Keep it Simple! Do not make emails fancy
with distracting colors, fonts and huge images. All these can hurt the reader’s
eye and it will lead them to delete your mail.
5.
Make it
Newsworthy: Research news pertaining to your industry, sign up for RSS feeds,
and visit Google Alerts for daily ideas on spinning news into creative call to
action.
These 5 are not just 5 ways, there are many
more ways to make your call-to-actions better. For more updates on
call-to-action look out for this section.
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