Keeping your data in tip top condition is a lost thought
among most email marketers. It goes like this. Email campaign? Buy list, use
list, end of story. REPEAT.
Managing, updating and cleansing your list is a very
important process dear folks. It does save you a ton of money and allows your
list to get better in time, and not the other way round.
Here’s a list of what you need to do when you are thinking
of list management services, and it is always wiser to use a combination of
these for maximum effect.
- APPENDING - Add email addresses, SIC, Industry Code, annual revenue, no. of employees etc.
- CLEANSING - Records verified through an automated and manual process. Removing discrepancies like salutation, spelling, formatting, and repeated records
- SEGMENTATION - Get a database loaded with targeted leads based on your customer profile
- VERIFICATION - Validate each and every data through email
and telephone to make your list more productive
WebmailingLists offers these services and you can contact us via the form provided to get a quote.
Happy Email Marketing!
Image credit: Maciej Frolow
Image credit: Maciej Frolow