What is an
email marketer trying to do? Increase business? Get across a message? Been seen
and heard? These are all part of the process of email marketing. Today, visibility
is like gold, rare and costly.
An email
marketer has to ensure that his email is clear on what he wants to say, is easy
to read and has a very clear call to action. There are various steps he can
take to ensure that these are taken care of. There is a feature which can be
used, but is seldom given its due credit, and that is the email signature. It
is so simple that it can be overlooked, but the fact is, it is extremely
effective. It packs a punch which is difficult to replicate through other means.
A sample of
how a typical email signature looks like:
An email
signature has to be subtle, yet eye catching, understated, yet informative. It
has to be a lot more than just your name. An email signature essentially
evolved from the simple terms used at the end of an email stating the senders
name and his salutations. Now it has progressed into a medium of providing
information over a broad range.
Customization
beyond this has to be done in a very delicate manner. After going through pains
dedicating hours of man power on designing the perfect email pitch, an over
bearing email signature can ruin it all. Hence some
level of customization is recommended. It can include some extras such as phone
numbers, physical addresses, and company logo and so on. It has to done
tastefully and should have meaning to it. It cannot be over done on any counts.
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