Thursday 22 March 2012

Lead Generation Secrets for Effective Marketing- Part 1

Lead Generation is not a new form of business growth, but now it has opened new vistas for business development. You can now have leads generated and sent to you using the technology of the internet.

Lead generation is win-win situation for both the buyer and seller. The buyer can request information from a multitude of businesses that offer the product or service they need and the seller can make their sales pitch to someone who has given them permission to do so.

Here are the secrets of lead generation for effective marketing:

Secret #1: Prioritize and Define your Objectives: Begin by defining your higher-level business objectives (such as revenue, goals, ROI expectations, etc.), followed by your campaign objectives (expected number of leads generated, quality of leads obtained, etc.) and lastly outline your tactical objectives that meets your expectations.

Secret#2: Select Appropriate Direct Marketing Vehicles:  In all actuality, a lead generation campaign is very effective as a series of directly marketing activities working in concert and designed to reach your audience over several mediums, creating equity with your brand and current offer.

a.      Determine your Message: Once your goal is in process you can decide what you want to convey to your target audience. Keep your message short and simple.
b.     Compare Response Rates: The response rates completely depends on your offers, your design targeted service, creativity, quality of list, timing of the timing of the campaign, your technique of selling, products and the industry itself.
c.      Estimate your Return on Investment (ROI): Analyzing your cost per lead and cost per sale ahead of time will help you further determine which mixture of direct marketing vehicles will contribute to the overall achievement of the bottom-line goals. 

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