It is been now for so long email marketing, but what do we know about email marketing? How does email marketing provide so much of business to us? And in what sense do we understand Email Marketing?
You can think of analogies for email marketing, like:
· Direct mail
· Sending people a print newsletter
· Placing advertisements in subscription magazines and newspapers
Why is email marketing so much hyped? It is with a reason, email marketing is cheaper considered to other forms of communications, it delivers message to the people and when it is done in right form it is very successful.
It is important to stress that anyone considering email marketing, must read up on the subject of permission and spam. if you do not understand the importance of permission and the risks of ignoring it, then you could be heading for commercial disaster.
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