To give your business a boost, the best way is to start with opt-in email marketing. Opt-In email marketing is great and productive if it is done right.
What is Opt-In email marketing?
Opt-In marketing is form of email marketing that gives you permission to email the targeted prospect. This is unlike spam; here you are targeting email ids that permitted you to send them emails/newsletters.
The reasons marketer choose opt-in marketing because it is safe, no one can accuse you of Spam. It is profitable rather than sending your prospects to the websites. You can close more of sales because you put offer in front of them more than one time. This persuades them to buy your product.
There are many different ways of opt-in email marketing campaigns, webmailinglists three most favorites can be followed to see productive results.
- Design your Homepage to inspire the opt-in:
This is one of the best ways to capture the attention of audience. You would like to place your opt-in form in your website to get more subscribers. You should make sure that the form you have placed should have quality queries to fill in the form. With this, you are tending to get more of quality or genuine leads.
- Put your opt-in form in every page of your website:
Provide opt-in forms as much as possible in every page of your website. Putting forms on every page will help the readers to sign-up immediately for newsletter instead coming back to home page. This will make a long process and readers might tend to forget if they do not find any sign up form immediately.
- Email your lists every 3-7days:
Some marketers do get sales from emailing their list every day, but it’s not an effective way of building the relationship you need with your list. A relationship from your list is all about wanting to hear from you.
The best you can give your subscribers is the gift of missing you. This will go long way in boost your open rates, response and receptiveness. Keep these three tips in mind when building your list and making your email marketing campaigns profitable.