If you are still unsure, then here are top 10 reasons why you should invest in email marketing, now!
Reason #1 Global reach: No matter which part of world you are you can still send emails and communicate with your prospects. There are no borders as obstacles for email marketing.
Reason #2 Lower costs: It is cost saving method. Email marketing reduces the use of paper, saves money and also time.
Reason#3 Interactive: You can innovatively prepare your emails. You can initiate campaigns using graphics, videos, music, quiz, game or whatever that will be interest to your prospect.
Reason#4 Highly Personalized: Email enables you to personalize and greet every person you target. This helps in creating special bond with the prospects.
Reason#5 Round the clock marketing: With an email the audience can understand your offering even when you are out of office.
Reason#6 Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person arrived at your website and more to enable you to assess the success of different email campaigns.
Reason#7 Targeted marketing: Since prepackaged and custom built list are available, you could reach only those who might require your services, solutions, or products without bothering those who do not.
Reason#8 Opt-In or Unsubscribe option: Email contains opt-in opt-out options which will help shortlist your prospects and reach only the ones genuinely interested in your offerings.
Reason#9 Faster Response: Time to receive response through email is one to three days, where you will get maximum responses on day one itself, while direct mail campaign would take minimum 7 to 12 days to generate any responses.
Reason#10 Simplest: Starting an email campaign is very simple and it can be done at home as well without any extensive resources.
Online marketing will bring business to you if it is done right way!