Small business owners and marketers are always in search of high-impact, cost-effective methods of increasing revenue. As any marketing expert will tell you, the highest impact method of increasing sales is to gain additional business from your existing customers. They already know your product and services; they hopefully had positive experience from your company. It is also less expensive to marketing in existing customers than to large demographic groups in an effort to gain new customers.
There are many advantages/benefits of using mobile marketing, here top seven advantages of mobile marketing:
Ñ Immediacy: Mobile campaigns are easy to create and execute. Messages are delivered to recipients within seconds.
Ñ Affordability: No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
Ñ Distribution: Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail and other forms of advertising.
Ñ Response Rate/Effectiveness: The average repose rate is approximately 15%, versus 2-3% for other advertising mediums such as direct mail.
Ñ Marketing Campaign Integration: Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.
Ñ Mobility/Reachability: Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
Ñ Viral Potential: The ease with which mobile marketing messages can be shared increases the potential for your messages to be shared with new audiences/potential customers at no cost to you.
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